PWPcomms blog
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PR evaluation
Debate has raged within public relations for many years as to effective and representative evaluation of the work of the industry. With media evaluation, many clients have requested reporting in terms of advertising value equivalents (AVEs) which might reflect quantity but certainly not quality and it is the quality aspect of organisational relationships that tends [...]
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Landscape photography
Mountains2 Originally uploaded by PWP Communications New landscape photography added to PWP Flickr site from recent trip to the Alps – see www.flickr.com/photos/pwpcomms/
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Free communications tools
Communications works best when it is fun, engaging and relevant to the user. Two recommended applications this week which highlight useful communications formats to convey thoughts, ideas and content. The first is Wordle, a classic toy for generating ‘word clouds’ from any supplied text or web link. The clouds give greater prominence to words that [...]
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Nottingham PR
This week I became an official ‘Nottingham Ambassador‘, committed to promoting the city at all opportunities, boosting its reputation, raising its profile and helping to attract business investment. As an Ambassador I might have expected a fancy embassy (or at least a plush suite within the Council House) and certainly parties among the glitterati where [...]
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Photography for annual report
Took some photography today for use in a forthcoming annual report for the Institute of Mental Health, based in Nottingham. The images were of the Visions: The Mind’s Eye exhibition at the Institute’s offices in the Sir Colin Campbell Building at the University of Nottingham. The exhibition showcases the work of artists, some of whom [...]
